Introducing the BF Coaching Team!


Made up of highly-qualified Coaches who have attained numerous credentials in multiple fields, and demonstrated the high level of passion and commitment that our clients deserve.

Each having a comprehensive background in the fitness industry and in their respective sports. They’re also a fun group that take their work seriously, but not themselves 🙂


In collaboration with Chrissy Britton [Physiotherapist and Skyephysio owner], we work on referrals that emphasise functional movements to rehabilitate or prevent musculoskeletal injuries.

Based a 5 minute walk away from BF HQ at the Celtic Manor Resort, the client/patient can receive physio treatment and a rehabilitation 121 program all on one-site! This client-focussed approach is proving successful, enabling a smooth transition from injury to improved health, fitness and in some cases performance.


From their specialist areas to their carer highlights, get to know the BFunctional Team!

Bethan Fowler
Owner & Head Coach

Bethan is passionate in helping others to enhance their lives, improve on athletic goals and improve quality of life through strong support networks and client-centred coaching.

She started out as a Physical Education teacher rising to HOD. Following a successful career in education Bethan set-up BFunctional to share her passion for health, fitness, education and triathlon [having competed professionally as an IRONMAN athlete].

Her goal is to empower athletes through fostering a strong coach-athlete partnership using scientific methodology, tempered with experience to people’s emotional needs, which is central to her philosophy of athlete-centred coaching.

Still a competitive athlete representing Great Britain as an age group triathlete, recently finishing 5th  in the 2019 World Championship.  

BSc Sport & Exercise Science
PGCE Secondary Education
Physical Education Teacher & HOD
Performance Coach [BT Triathlon Coach]
Personal Trainer [Level 3]
Sports and Exercise Nutritional Advisor
TRX Suspension & RIP Trainer Instructor
TRX Sports Medicine
ZUU Bronze Trainer & Sports Program
Wattbike Coach
Spin/Circuit/Kettlebell Instructor
Ex-Professional IRONMAN Athlete.

Areas of Expertise:
Functional Body Weight Training
Increasing Athletic Performance
Long-Term Athlete Development
Triathlon Coaching
Body Transformation
Sports Injury Re-Habilitation
Body Composition Analysis

Richard Davies

Having spent the last 23 years working in some of Wales premium fitness clubs as both a fitness consultant and manager, Rich has amassed a wealth of knowledge. Celtic Academy was reformed in 2015 with Richard as the sole proprietor, the original ethos to provide quality coaching for anyone with an aim or goal to improve their athletic ability or general health is still the driving force behind the business.

HNC Sports Science
Level 3 Personal Trainer
Level 2 RFU Strength & Conditioning Coach 
Level 2 British Triathlon coach
Level 2 Welsh Weightlifting coach
ASA Level 2 Coaching Open Water Swimming
Wattbike Coach

Areas of Expertise:
A former footballer turned triathlete, more recently trying his hand at Olympic Weightlifting, his passion lays in coaching and developing himself and others.

Christine Britton
Chrissy graduated in 2000 from Teesside University gaining a BSc (hons) in Physiotherapy. She moved to London to start her career as a Physiotherapist within the NHS where she gained invaluable all-round experience. She became a Senior musculoskeletal clinician within the NHS across numerous hospitals and clinics over the UK where she worked with a variety of very experienced clinicians.

She has provided Physiotherapy services for London Welsh Rugby Academy and Westcombe Park Rugby Club. Rugby is a passion of hers, this started from having an international Welsh rugby player as a father.  

She has enjoyed working in private practice over the last 15 years where she found she could spend more quality time with her patients. This setting has allowed her more of an opportunity to help people truly reach their goals.

Chrissy completed her Post graduate diploma in Neuromuscular Physiotherapy at the esteemed Cardiff University which was a very rewarding experience. She also became a member of the respected organisation MMACP. There are around 1100 full members who are involved in many areas of practice including the NHS, private practices, undergraduate and postgraduate teaching and research in the UK and overseas. 

Chrissy genuinely loves what she does and with her ongoing studies alongside her day to day clinical experience she promises you, with her understanding of the latest research, she will provide you with an honest and evidence based practical approach to your problem.

She is the owner of Skyephysio, originally est. 1995 with her at the helm since 2017. As her companies Slogan says, with us you will Reach new heights :-).

Christine Britton Pgradip BSc(hons) MMACP MCSP HCPC

Martin Jones

BA Sports Studies Health & Exercise 
HND Sport & Leisure Studies
Level 3 Personal Trainer
SAQ (Speed agility & quickness instructor)
REPS [Register of Exercise Professionals]

Areas of Expertise:
Strength & Conditioning.
Sports-Specific Training.
Weight Loss.

18 years industry experience [Celtic Manor, Swansea City FC & Llanelli Scarlets Academy].
Welsh speaking.
7 Marathons 2008-2014.
3rd Place Wales Fittest Man 2011.
3 Peaks x 2.
Worcester RFC Academy.
Llanelli RFC U18.
Llandovery RFC.
WRU U16 National Squad Member.

Josie Williams
RSA Exercise to music
Level 3 Personal Trainer
Fitness Assessment [Sport England]
Pilates Instructor
Areas of Expertise:
I started my training studying all types of dance specialising in Ballet where I trained at the Doreen Bird College of Performing Arts.  This gave me a passion for fitness.
After qualifying in RSA Exercise to music and completing my Fitness Instructor and Fitness Assessment courses, I became qualified to teach Aerobics, Step, Circuits, Body Conditioning alongside Personal Training.
After a short break to have children I returned to training by completing my Pilates qualification with Fitness Wales.
I love to help people with one to one training helping them achieve their personal goals, I love to encourage and nurture confidence and it's great to see the results!
Ruth King
Exercise to Music 
Level 2 Fitness Consultant 
Level 3 Personal Trainer 
Indoor Cycling 
Schwim Indoor Cycling 
Les Mills GRIT 
Les Mills Bodypump
Area of Expertise: 
Group Exercise
After finding fitness as a way to de stress, I began to make it my passion, gaining qualifications and experience in different areas of fitness including the gym, running and group exercise.
I represented East Wales at county level both on the track and at cross country.
I'm back to it now, after having a break to have a child, but now I've got the bug to move again, more than ever!
Exercise gives me strength and confidence and I love being able to help others feel the same.