Privacy Policy

Who is responsible for your data?

Our Privacy Notice applies to the personal data that BFunctional collects and uses.

References in this Privacy Notice to “BFunctional”, “we”, “us” or “our” means BFunctional, based at the Celtic Academy, Newport. NP18 1HQ, located on the Celtic Manor Resort.

We control the ways your personal data are collected and the purposes for which your personal data are used and are therefore the “data controller” for the purposes of the GDPR 2018, UK Data Protection Act 2018 and any other applicable European data protection legislation.

 Categories of data we collect

We may collect and process the following categories of information about you:

Your title, name and surname, and your contact details 

(email address and/or telephone number)


The company you work for/represent (if contact is on behalf of company, or relying on company for special benefit)

When you join BFunctional

When you visit BFunctional

When you make a booking

When you request information about our services via email/call/website

When you take part in one of our events

When you are named contact for a supplier

Information about your health, if you have a medical condition that may affect your use of the club (please see “special categories of personal data” below for more information)


When you provide us with this information before an out/set, group exercise class or spa treatment

Your date of birth, company, postal address, photograph and bank details

When you join BFunctional or change your details

Information about your transactions, including your payment card details

When you purchase BFunctional products or services

Your site visits, CCTV & Thermal Imaging cameras*

When you visit our sites

The communications you exchange with us (for example, your emails, letters, calls, or logs of face-to-face interactions)

When you contact BFunctional, or you are contacted by BFunctional

Your posts and messages on social media directed to Third Space

When you interact with us on social media

Your feedback

When you reply to our requests for feedback or participate in our customer surveys

Your preferred types of exercise/interests

When you choose to provide this information to a member of our team, while creating or managing your preferences on your online account

Information about how you use our website

When you navigate on our website

Information that relates to your BFunctional memberships

When you obtain, renew or cancel your BFunctional membership

Video images of your exercise ‘movements’

When you partake in Personal Training, if your trainer asks your permission to video some of your movements

Special categories of personal data 

In the course of providing services to you, we may collect information that is considered “special categories of personal data” e.g., completion of a health questionnaire. We only collect this information where you have given your explicit consent, it is necessary to protect your vital interests, or you have deliberately made it public. If you do not allow us to process any special category personal data, this may mean we are unable to provide all or parts of the services you have requested from us.

How and why we use your personal data

To fulfil contractual obligations and provide our services to you

Membership is a contract between BFunctional and each individual member, so we require your personal data to allow you access and enable us to verify your identity when necessary.

To communicate with you and manage our relationship with you

We may need to contact you by email, phone, letter and/or push notification for administrative, customer service or operational reasons, please be aware that these communications are not made for marketing purposes and as such, you will continue to receive them even if you choose not to receive marketing communications.  Examples of these include changes to pricing structure or unplanned closures.

We will also use your personal data to contact you after you have visited the club as a guest, made a booking for; a class, our restaurant, or spa, sent us a request, filled in a web-form through our website or contacted us on social media.

Your opinion is very important to us, so we may send you an email or push notification to seek your feedback.

We will use the communications you exchange with us and the feedback you may provide in order to manage our relationship with you as our customer and to improve our services and experiences for other members.

If you attempt to join online or make a booking, then you leave our website before this has been finalised, we may contact you in order to help you easily complete your transaction.

To personalise and improve your customer experience

We may also collect information on how you use our website, which pages of our website you visit most, which classes you attend/book and what services you use/purchase, in order to understand what you like. We may use this information to tailor the content and offers that you see on our website and to send you relevant messages that we think you might like.

To raise awareness and enable you to share your achievements with others, we post photos and/or videos on social media, of any special events or challenges that we organise.  Please be aware that if you take part, you may be included in these.

To inform you about our news and offers that you may like

As part of our service, we will email you with news and offers.  If you do not wish to receive this additional information, you can; opt out at point of sale. You can ‘unconsent’ to contact at any time by replying STOP or UNSUBSCRIBE to any email/text contact.

If you have not made a purchase from us, we will only contact you via push notifications/email/phone with updates, such as offers and events IF you have consented to this (with the exception of direct response to a query). You can ‘unconsent’ to contact at any time by replying STOP or UNSUBSCRIBE to any email/text contact.

To improve our services, for administration purposes and to protect our business interests 

The business purposes for which we will use your information include accounting, budgeting, billing and audit, credit or other payment card verification, safety, security, statistical and marketing/profiling analysis, systems testing, maintenance, ordering of supplies, planning and development.

To comply with any other legal obligations.

*Other – CCTV & Thermal Imaging cameras

BFunctional is located on The Celtic Manor Resort which has CCTV installed in public areas (not changing areas). 

The Celtic Manor Resort also operates thermal imaging cameras at the entrance to the Celtic Academy (through the Golf Academy entrance). These will check a visitor’s body temperature. This is controlled by The Celtic Manor Resort to protect the vital interests of members, guests, clients, golfers and other users, along with personal health protection purposes.

We conduct Contact Tracing and temperature checks on entry to the BFunctional Academy.

Sharing your personal data

We may share some of your personal data with, or obtain your personal data from, the following categories of third parties:

  • An individual who pays for your membership on your behalf – to administer your membership on an ongoing basis
  • Postal or digital mailing company/app – to send out communication to you on our behalf.
  • Specialist survey company/app – to send out surveys to you on our behalf (you are not obliged to respond to them).
  • Bank/credit or debit card companies – in order to process your payments for services.
  • Credit control company – with prior notification, should contracted membership subscriptions or payment for goods or services become overdue
  • Web servers/website providers – hosting/storing some personal data.
  • IT support company – able to access some information to assist with IT issues.
  • Booking apps
  • Profiling company – some of your data may be temporarily shared to ensure relevance of marketing communication and profiling to enhance our targeting

In addition to the categories of recipient listed above, we may disclose your personal data when this is required by the law of any jurisdiction to which BFunctional may be subject.

Data transferred outside the EU

Some of the companies we use for our apps are situated in third countries; therefore, some data may be transferred to countries outside the European Economic Area (EEA).  Transfers of data to these companies are either on the basis of adequacy, or subject to appropriate safeguards.

Security of your personal data

We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage to personal data.

As described in this Privacy Notice, we may in some instances disclose your personal data to third parties. Where BFunctional discloses your personal data to a third party, we require them to have appropriate technical and organisational measures in place to protect your personal data; however, in some instances we may be compelled by law to disclose your personal data to a third party, over which we have limited control.


We use cookies when you visit our site. By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future.  If you do not agree to our use of cookies in this way, you should set your browser settings accordingly or not use the BFunctional site. If you disable the cookies that we use, this may impact your user experience while on the BFunctional site.

If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.

Further information about cookies can be found at

Please note that by deleting or disabling future cookies, your user experience may be affected, and you might not be able to take advantage of certain functions of our site, and the complete Third Space web experience

We may occasionally include links to third party websites on our emails and/or website.  We do not take any responsibility for these sites, the cookies they use or how they manage any data you may provide to them.

Retention Period

We will retain your personal data for the period necessary to fulfil the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law, for example to comply with retention obligations e.g., under tax or contract law. You can request deletion of your personal data at any time (see the section below on your right to erasure).

Your rights

Your rights are as follows (noting that these rights don’t apply in all circumstances):

  • The right to request access to your personal data and information about how we process it
  • The right to rectification – we will correct your personal data if it’s inaccurate and complete any incomplete personal data. It is your responsibility to ensure that you submit true, accurate and complete information to us.  You have the ability to change certain information via your online account (such as email and address).
  • The right to erasure – you have the right to request that we delete personal data that we hold about you.
  • The right to restrict processing 
  • The right to object to processing – if you would like us to stop processing your personal data, you can reply STOP or UNSUBSCRIBE to any email/text contact, you can advise a team member if they call, or you can email
  • The right to Data Portability – move, copy or transfer your personal data

Updates to our Privacy Notice

We may update this Privacy Notice to reflect changes to our information practices or in line with new legislation. We encourage you to periodically review the Privacy Notice on our website for the latest information on our privacy practices.

Contacting BFunctional

If you have any questions or concerns about this Privacy Notice, or the way BFunctional are processing your data, or would like to exercise your rights in relation to your personal data, please contact us at

If you have a complaint or concern about how we are processing your personal information, then we will endeavour to address such concern(s). However, if you would like to direct your complaint/concerns to a Data Protection Authority, the contact details for your local Data Protection Authority are as follows:


To help stop the spread of COVID-19 and support public health we are required to collect contact information for all customers and visitors to the Academy. NHS Test & Trace require us to collect this data from each client.

NHS Test and Trace will ask us for these records only where it is necessary, either because someone who has tested positive for COVID-19 has listed our premise as a place they visited recently, or because our premises have been identified as the location of a potential local outbreak of COVID-19. Your data will be kept only for this purpose and will be retained securely for 21 days and shared securely with the NHS if required.

Please note that BFunctional are taking all Government guidance and legislation into account in the operation of its facilities during the Covid-19 pandemic. This means that there may be some changes to the usual operations.