About Us


To deliver innovative fitness and performance coaching, programs, classes, camps and education programs. Our friendly and professional coaching team will inspire and support you in your commitment to enhancing the quality of your life, one person at a time.

Confidence is built, doubts are diminished, and goals are pursued. Challenges are accepted and no one is left behind!

Functional training, nutrition and coaching improves the quality of life from the inside, out. 



To be the premier functional movement and performance academy, providing innovative and collaborative coaching centred on the health, well-being and performance of our community. We will be known for a professional client experience, with high quality services and facilities.

Bethan Fowler, Owner of BFunctional, wanted to create a community where people could feel empowered and free to explore areas of fitness and performance that might be new, different or challenging. She lives to share her passion and knowledge to help others not only become healthier and strive for performance goals, but to also feel stronger mentally and physically. 


  • Respect
  • Truth
  • Honour
  • Humility
  • Inspire


BF uses a functional approach to enhance your strengths, address your imbalances, and safely and effectively coach the elements to a healthier body and mind. Whether you are a beginner or experienced, striving for fat loss or an IRONMAN event we have the knowledge, experience, skills, facilities, coaching systems and software to support your goals.


The BFunctional Coaching Team is made up of highly-qualified coaches who have attained numerous credentials in multiple fields, and demonstrated the high level of passion and commitment that our clients deserve.  

Each having a comprehensive background in the fitness industry and in their respective sports. They’re also a fun group that take their work seriously, but not themselves 🙂

Bethan Fowler
Owner & Head Coach

Bethan is passionate in helping others to enhance their lives, improve on athletic goals and improve quality of life through strong support networks and client-centred coaching.

She started out as a Physical Education teacher rising to HOD. Following a successful career in education Bethan set-up BFunctional to share her passion for health, fitness, education and triathlon [having competed professionally as an IRONMAN athlete].

Her goal is to empower athletes through fostering a strong coach-athlete partnership using scientific methodology, tempered with experience to people’s emotional needs, which is central to her philosophy of athlete-centred coaching.

Still a competitive athlete representing Great Britain as an age group triathlete, recently finishing 5th  in the 2019 World Championship.  

BSc Sport & Exercise Science
PGCE Secondary Education
Physical Education Teacher & HOD
Performance Coach [BT Triathlon Coach]
Personal Trainer 
Sports and Exercise Nutritional Advisor
TRX Suspension & RIP Trainer Instructor
TRX Sports Medicine
ZUU Bronze Trainer & Sports Program
Wattbike Coach
Spin/Circuit/Kettlebell Instructor
Ex-Professional IRONMAN Athlete.

Areas of Expertise:
Functional Body Weight Training [TRX & ZUU]
Long-Term Athlete Development
Youth Athlete Development
Triathlon Coaching
Body Transformation
Sports Injury Re-Habilitation

Josie Williams

I started my training studying all types of dance specialising in Ballet where I trained at the Doreen Bird College of Performing Arts.  This gave me a passion for fitness.

After qualifying in RSA Exercise to music and completing my Fitness Instructor and Fitness Assessment courses, I became qualified to teach Aerobics, Step, Circuits, Body Conditioning alongside Personal Training.

After a short break to have children I returned to training by completing my Pilates qualification with Fitness Wales.

I love to help people with one to one training helping them achieve their personal goals, I love to encourage and nurture confidence and it's great to see the results!


RSA Exercise to music
Level 3 Personal Trainer
Fitness Assessment [Sport England]
Pilates Instructor

Areas of Expertise: 
Body Transformation
BODY-FIX Program


The Brand Ambassador has been chosen because they are a fan of the brand and identify with the vision. With the ultimate goal to foster strong, loyal relationships between the wider community and the brand.

Fitness Ambassador
Fitness Ambassador
Youth Ambassador
Youth Ambassador
Performance Ambassador