About Us


To deliver innovative fitness and performance coaching, programs, classes, camps and education programs. Our friendly and professional coaching team will inspire and support you in your commitment to enhancing the quality of your life, one person at a time.

Confidence is built, doubts are diminished, and goals are pursued. Challenges are accepted and no one is left behind!

Functional training, nutrition and coaching improves the quality of life from the inside, out. 



To be the premier functional movement and performance academy, providing innovative and collaborative coaching centred on the health, well-being and performance of our community. We will be known for a professional client experience, with high quality services and facilities.

Bethan Fowler, Owner of BFunctional, wanted to create a community where people could feel empowered and free to explore areas of fitness and performance that might be new, different or challenging. She lives to share her passion and knowledge to help others not only become healthier and strive for performance goals, but to also feel stronger mentally and physically. 


  • Respect
  • Truth
  • Honour
  • Humility
  • Inspire


BF uses a functional approach to enhance your strengths, address your imbalances, and safely and effectively coach the elements to a healthier body and mind. Whether you are a beginner or experienced, striving for fat loss or an IRONMAN event we have the knowledge, experience, skills, facilities, coaching systems and software to support your goals.


The BFunctional Coaching Team is made up of highly-qualified coaches who have attained numerous credentials in multiple fields, and demonstrated the high level of passion and commitment that our clients deserve.  

Each having a comprehensive background in the fitness industry and in their respective sports. They’re also a fun group that take their work seriously, but not themselves 🙂

If it feels like BFunctional is a fit for you, then please contact us to discuss how to become involved.

Bethan Fowler
Owner & Head Coach

Bethan is passionate in helping others to enhance their lives, improve on athletic goals and improve quality of life through strong support networks and client-centred coaching.

She started out as a Physical Education teacher rising to HOD. Following a successful career in education Bethan set-up BFunctional to share her passion for health, fitness, education and triathlon [having competed professionally as an IRONMAN athlete].

Her goal is to empower athletes through fostering a strong coach-athlete partnership using scientific methodology, tempered with experience to people’s emotional needs, which is central to her philosophy of athlete-centred coaching.

Still a competitive athlete representing Great Britain as an age group triathlete, recently finishing 5th  in the 2019 World Championship.  

BSc Sport & Exercise Science
PGCE Secondary Education
Physical Education Teacher & HOD
Performance Coach [BT Triathlon Coach]
Personal Trainer [Level 3]
Sports and Exercise Nutritional Advisor
TRX Suspension & RIP Trainer Instructor
TRX Sports Medicine
ZUU Bronze Trainer & Sports Program
Wattbike Coach
Spin/Circuit/Kettlebell Instructor
Ex-Professional IRONMAN Athlete.

Areas of Expertise:
Functional Body Weight Training
Increasing Athletic Performance
Long-Term Athlete Development
Triathlon Coaching
Body Transformation
Sports Injury Re-Habilitation
Body Composition Analysis

Richard Davies

Having spent the last 23 years working in some of Wales premium fitness clubs as both a fitness consultant and manager, Rich has amassed a wealth of knowledge. Celtic Academy was reformed in 2015 with Richard as the sole proprietor, the original ethos to provide quality coaching for anyone with an aim or goal to improve their athletic ability or general health is still the driving force behind the business.

HNC Sports Science
Level 3 Personal Trainer
Level 2 RFU Strength & Conditioning Coach 
Level 2 British Triathlon coach
Level 2 Welsh Weightlifting coach
ASA Level 2 Coaching Open Water Swimming
Wattbike Coach

Areas of Expertise:
A former footballer turned triathlete, more recently trying his hand at Olympic Weightlifting, his passion lays in coaching and developing himself and others.

Christine Britton
Chrissy graduated in 2000 from Teesside University gaining a BSc (hons) in Physiotherapy. She moved to London to start her career as a Physiotherapist within the NHS where she gained invaluable all-round experience. She became a Senior musculoskeletal clinician within the NHS across numerous hospitals and clinics over the UK where she worked with a variety of very experienced clinicians.

She has provided Physiotherapy services for London Welsh Rugby Academy and Westcombe Park Rugby Club. Rugby is a passion of hers, this started from having an international Welsh rugby player as a father.  

She has enjoyed working in private practice over the last 15 years where she found she could spend more quality time with her patients. This setting has allowed her more of an opportunity to help people truly reach their goals.

Chrissy completed her Post graduate diploma in Neuromuscular Physiotherapy at the esteemed Cardiff University which was a very rewarding experience. She also became a member of the respected organisation MMACP. There are around 1100 full members who are involved in many areas of practice including the NHS, private practices, undergraduate and postgraduate teaching and research in the UK and overseas. 

Chrissy genuinely loves what she does and with her ongoing studies alongside her day to day clinical experience she promises you, with her understanding of the latest research, she will provide you with an honest and evidence based practical approach to your problem.

She is the owner of Skyephysio, originally est. 1995 with her at the helm since 2017. As her companies Slogan says, with us you will Reach new heights :-).

Christine Britton Pgradip BSc(hons) MMACP MCSP HCPC

Martin Jones

BA Sports Studies Health & Exercise 
HND Sport & Leisure Studies
Level 3 Personal Trainer
SAQ (Speed agility & quickness instructor)
REPS [Register of Exercise Professionals]

Areas of Expertise:
Strength & Conditioning.
Sports-Specific Training.
Weight Loss.

18 years industry experience [Celtic Manor, Swansea City FC & Llanelli Scarlets Academy].
Welsh speaking.
7 Marathons 2008-2014.
3rd Place Wales Fittest Man 2011.
3 Peaks x 2.
Worcester RFC Academy.
Llanelli RFC U18.
Llandovery RFC.
WRU U16 National Squad Member.

Josie Williams
RSA Exercise to music
Level 3 Personal Trainer
Fitness Assessment [Sport England]
Pilates Instructor
Areas of Expertise:
I started my training studying all types of dance specialising in Ballet where I trained at the Doreen Bird College of Performing Arts.  This gave me a passion for fitness.
After qualifying in RSA Exercise to music and completing my Fitness Instructor and Fitness Assessment courses, I became qualified to teach Aerobics, Step, Circuits, Body Conditioning alongside Personal Training.
After a short break to have children I returned to training by completing my Pilates qualification with Fitness Wales.
I love to help people with one to one training helping them achieve their personal goals, I love to encourage and nurture confidence and it's great to see the results!
Ruth King
Exercise to Music 
Level 2 Fitness Consultant 
Level 3 Personal Trainer 
Indoor Cycling 
Schwim Indoor Cycling 
Les Mills GRIT 
Les Mills Bodypump
Area of Expertise: 
Group Exercise
After finding fitness as a way to de stress, I began to make it my passion, gaining qualifications and experience in different areas of fitness including the gym, running and group exercise.
I represented East Wales at county level both on the track and at cross country.
I'm back to it now, after having a break to have a child, but now I've got the bug to move again, more than ever!
Exercise gives me strength and confidence and I love being able to help others feel the same.

If it feels like BFunctional is a fit for you, then please contact us to discuss how to become involved.

Coaching System


Coaching options specific to your sport, goals, preferred style, experience, event and financial needs.


Professional & passionate coaches to support, educate and guide you as much or as little as you like.


Endurance Sport Specific, Nutrition, & Strength, Conditioning programs and coaching for Health & Performance


A class timetable & coaching structure specifically designed with flexibility in mind to suit busy lives with work, home and training commitments.


Use simple apps to quickly & easily View, Manage and Track all your training and life commitments.