About Us


OUR MISSION:


To deliver innovative fitness and performance coaching, programs, classes, camps and education programs. Our friendly and professional coaching team will inspire and support you in your commitment to enhancing the quality of your life, one person at a time.

Confidence is built, doubts are diminished, and goals are pursued. Challenges are accepted and no one is left behind!

Functional training, nutrition and coaching improves the quality of life from the inside, out. 

OUR VISION:

 


To be the premier functional movement and performance academy, providing innovative and collaborative coaching centred on the health, well-being and performance of our community. We will be known for a professional client experience, with high quality services and facilities.

Bethan Fowler, Owner of BFunctional, wanted to create a community where people could feel empowered and free to explore areas of fitness and performance that might be new, different or challenging. She lives to share her passion and knowledge to help others not only become healthier and strive for performance goals, but to also feel stronger mentally and physically. 


OUR CORE VALUES:


  • Respect
  • Truth
  • Honour
  • Humility
  • Inspire

TRAINING PHILOSOPHY:


BF uses a functional approach to enhance your strengths, address your imbalances, and safely and effectively coach the elements to a healthier body and mind. Whether you are a beginner or experienced, striving for fat loss or an IRONMAN event we have the knowledge, experience, skills, facilities, coaching systems and software to support your goals.


BF COACHING TEAM:


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The BFunctional Coaching Team is made up of two highly-qualified coaches who have attained numerous credentials in multiple fields, and demonstrated the high level of passion and commitment that our clients deserve.

Both having a comprehensive background in the fitness industry and in their respective sports. They also take their work seriously, but not themselves 🙂

Bethan Fowler
Owner & Head Coach
Josie Williams
Coach


BF AMBASSADORS:


The Brand Ambassador has been chosen because they are a fan of the brand and identify with the vision. With the ultimate goal to foster strong, loyal relationships between the wider community and the brand.

Phil Cooke
Fitness Ambassador
Jayne Keddie
Fitness Ambassador
Hannah Bowen
Performance Ambassador
Izzy Cooke
Youth Ambassador
Brandon Delve
Youth Ambassador

READ MORE ABOUT EACH TEAM MEMBER HERE.


FEEL BETTER | MOVE BETTER | LIVE BETTER