About Us


The BFunctional coaching system is professional, personalised performance-based coaching. The long-term coaching process has proved successful with countless BF athletes since 2014. We understand that you love to challenge yourself, you love to compete, you love to feel healthy and you love to perform your best.

As such, our holistic coaching and education system is specifically designed from the ground up to support and improve both your physical and mental health & performance needs. Based on training phases from preparation, to base, to build, peak and currently a period to review results, goals and road map for next season.

We created it to support your desire to challenge yourself, your need to compete and your continual pursuit of your best.

All of which is driven by Bethan Fowler, she is passionate about empowering athletes through fostering a strong coach-athlete partnership, and balancing scientific rationale and logic along with empathy and emotional awareness. She can often be seen training with and supporting BF Athletes across the race circuit. Her background being:

  • P.E. Teacher
  • Performance Coach [BT Triathlon Coach]
  • Personal Trainer [Level 3]
  • Sports and Exercise Nutritional Advisor
  • TRX Suspension & RIP Trainer Instructor
  • Spin/Circuit/Kettlebell/ZUU/Ankoor Instructor
  • Multiple IRONMAN Finisher
  • 2 x IRONMAN World Championship Qualifier
  • IRONMAN 70.3 World Championships
  • Multiple GB AG ITU European & World Races
  • Previous Professional IRONMAN Athlete.



Coaching options specific to your sport, goals, preferred style, experience, event and financial needs.


Professional & passionate coaches to support, educate and guide you as much or as little as you like.


Endurance Sport Specific, Nutrition, & Strength, Conditioning programs and coaching for Health & Performance


A class timetable & coaching structure specifically designed with flexibility in mind to suit busy lives with work, home and training commitments.


Use simple apps to quickly & easily View, Manage and Track all your training and life commitments.


BFunctional is driven by results. Own your results.


Your health | fitness | competitive | nutrition goals are driven by functional methods.


Connect with BFunctional and drive towards your vision today!